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The web page has the following in the homepage, "The Southern African Association for Pastoral Work SAAP." We viewed that the web site also stated " Apply for Membership and Accreditation." It also said " The Southern African Association for Pastoral Work SAAP. This site provides information to existing, as well as potential SAAP members. SAAP aims to associate, affiliate and represent people who are interested in the study of, training in and responsible exercise of pastoral work in Southern Africa." The header had SAAP as the highest ranking search term. This keyword is followed by The Southern African Association For Pastoral Work, pastoral work, and counselling which isn't as urgent as SAAP. The other words they uses is counseling. pastoral therapists is included and will not be seen by search parsers.